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ICE 2007 is set to welcome more South American buyers than ever before, following the announcement of a joint promotional agreement between the London show organisers, Clarion ATE, and Monografie S.A., the team behind South America’s SAGSE exhibitions.
The joint marketing effort – which will comprise electronic marketing across visitor databases for the respective shows, reciprocal advertising banners and hyperlinks on the ICE and SAGSE websites, at-show promotional activities, and an enhanced presence for SAGSE on the show floor of ICE 2007 – will culminate in a special delegation of key buyers from South America, organised by SAGSE and hosted by ICE.
John Fenna, Clarion ATE’s head of marketing, said: “While South American attendance at ICE has almost doubled since 2000 and reached a record high of 136 in 2006, we are keen to ensure that the upward trend continues.”
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