The new Embed office is expected to be operational from October 2008 and will be staffed by experienced Embed personnel from Australia together with new local staff. Mr Luke McKimmie, left,  has been appointed to the position of General Manager Middle East and will be relocating with his family to Dubai. Luke has extensive experience with the Embed system and business and also has many years of experience in family entertainment centre operations.

Joining McKimmie will be Embed Systems Manager, Bala Cherukooru, right, who will also relocate from Embed's Australian office to Dubai. Mr Cherukooru has a number of years of systems and entertainment centre operations experience.

New to Embed for the new Middle East Office will be Installation Engineer Peter Arazo who has recently joined Embed and has extensive technical experience in the region including working with a variety of debit card systems.

Embed Managing Director and CEO, Adam Steinberg said "The opening of this office demonstrates our commitment to customers in the Middle East. We are sending some our best and most experienced people to make sure that customers will experience the professional Embed service from day one". Embed Middle East General Manager, Luke McKimmie also commented, "Our new Middle East office will enable us to deliver a vastly superior level of service to our customers in this region. It also strengthens our ability to deliver true 24/7 global support to our customers worldwide by leveraging the geographical and time zone spread of our offices".

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