DM Play is a web-to-print direct mail solution, which enables users to launch a bespoke direct marketing campaign from their desktop with minimal training or IT setup.

 At the heart of the campaign is a latex scratch off game card with an accompanying personalised message. With a wide variety of game mechanisms to choose from, including bingo, poker, slots, racing and soccer, the user can decide for themselves which game would be best suited for their customers. The template is then tailored to the company's own brand.  Another key feature that makes this software unique is that the user has complete control over the permutation of winners and indeed the prizes won.

With full control, the user can work to their own pace, react immediately to market pressures and without having to brief an advertising agency or mailing house or wait for a production slot, their campaign can be turned around quickly and efficiently in less than 48 hours. 

Chris Arthur, managing director at Perspektiv said, "Versatility is the key to DM Play, allowing the user to define how it will work for them. Its ability to create fast, highly tailored, short run campaigns ensures a much higher response rate. We are extremely excited about this new gaming solution and it is already proving popular with a number of our clients."

 The Development of DM Play started two years ago when a need was identified in the gaming industry to make direct mail more reflective of the real gaming experience, add more excitement and fun.

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