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Inspired Gaming Group plc (Inspired) unveiled a raft of new and exclusive category B2, B3 and C content at The Betting Show 2008. Inspired also launched a range of new B2 and B3 content in advance of the Betting Show through partnerships with Gamesoft, Psiclone, Max Gaming and Barcrest.
Known to many in the LBO industry as Leisure Link, Inspired used The Betting Show as an opportunity to ‘relaunch' its LBO brand as Inspired Gaming Group. Headed up by Martin Lucas, Inspired's LBO business already supplies 41% of the market, including major chains such as William Hill and Ladbrokes, but it is also the largest supplier of machines and content to independent bookmakers, including Betfred.
As well as new content, visitors to the stand were able to see Inspired's virtual sports products and a range of cabinets including its cabinet for LBOs, Rainmaker, which offers a suite of virtual betting games including B3 jackpot slots games and new B2 casino games. Independent bookmakers will also be able to meet members from Inspired's LBO dedicated sales team on the stand.
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