Bell-Fruit Games - Euroslot - the independent voice of the amusement and gambling industry

Bell-Fruit Games

Published: 06 November, 2008

Bell-Fruit Games has been pioneering the development of mainstream Video AWP product longer than anyone else in the industry - coming up for ten years. It was always going to be a gradual process, converting the medium of choice from mechanical to digital, but BFG's commitment to the cause - helped by a general acceptance of living in ‘the digital age' - is winning players over.

Although progress in the UK has been swifter in the B2/B3 sectors - due in no small part to the greater rewards on offer to the player - developments continue in the Cat C market with encouraging results ...

Cops'n'Robbers reel2video is a recent successful example of a ‘hybrid' model, a traditional mechanical base game combined with video features that give players a taste of the enhancements digital products bring to the market.

The Deal or No Deal Compendium - coming very soon - provides familiar elements: four already proven Cat C games housed in the twin-screen Video Eclipse, offering a seamless transition from mechanical to digital playing.

BFG also continues to develop video product for Export markets, notable examples being the phenomenally successful Sirenas reel2video game for Spain, and the Belgian version of Deal or No Deal - huge in the arcade sector over there.

The ability to develop a brand has given Bell-Fruit Games the edge here, ensuring that players acceptance of digital product is helped along by elements they feel comfortable with - whether they be characters created in-house such as the evergreen Cops'n'Robbers, or the familiar format of a favourite TV gameshow like Deal or No Deal.

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