The position was previously held jointly by Geoff Westmore and Philip Walters who left the company following their contribution to the recent completion of Danoptra's refinancing deal with a group of financial institutions, led by Credit Suisse Group.

Keith Hamill will look to support the future growth of the company including the integration of Inspired Gaming Group's former pub division with its own subsidiary Gamestec.

Commenting on the appointment, Derek Lloyd, Group Chief Executive of Danoptra, said: "Keith is a well respected businessman with a wealth of experience in the leisure and retail sectors. He brings real heavyweight support to Danoptra and his appointment underscores the Board's intent to take the business to another level."

Keith Hamill said: "Danoptra has moved forward a great deal in the past 12 months including the refinancing of the business, the Fit for the Future programme in Gamestec, and the purchase of Inspired Gaming Group's pub division. But I believe this is only the start for Danoptra and the prospects for the group are very encouraging."

Keith Hamill is credited with turning around the fortunes of Moss Bros after his appointment with the retailer in 2001 and was involved with the development of Travelodge, where he remains Chairman. He is also Chairman of Tullet Prebon, software firm Alterian and Insurance brokers Heath Lambert and Deputy Chairman of the stockbrokers, Collins Stewart.

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