Embed installs card system at Magic Planet in the UAE

Published: 06 November, 2008

Embed, a leading provider of Debit Card and Point of Sale Systems for the amusement and family entertainment industry, is pleased to announce that it has been selected by the Majid Al Futtaim Group (MAF) to supply and support Debit Card and Management Systems for MAF's chain of Magic Planet Family Entertainment Centres. Magic Planet is the premier operator of Family Entertainment Centres in shopping malls throughout the Middle East with existing locations in the UAE, Oman and Egypt. Magic Planet is set for rapid growth with new locations to open in the UAE, Bahrain and Kuwait in coming months.

Magic Planet locations are large scale entertainment facilities and typically include a large selection of amusement and redemption games together with large indoor rides and attractions. Magic Planet has clearly established themselves as the market leader in the Middle East.

Embed Systems was chosen by Magic Planet to replace existing Sacoa systems after an extensive tender and evaluation process. General Manager for Magic Planet, Mr Silvio Liedtke commented that "the Embed system has proven itself as the market leader with other major chain operators around the world and has superior features and functionality required for a large scale entertainment centre operation. In addition, Embed is able to provide us with a high level of both technical and operational support and has demonstrated their commitment to add value to our business".

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