As a game manufacturer, LAI designs redemption games based on two fundamentals, that is, fun and reward for both players and operators.

Players look out for entertainment with a tinge of excitement in the game play, and there needs to be an avenue for the egomaniacs to show off their skills. It is also important for players to be aware and attracted to the prizes that they are playing for while operators are concerned with the turnaround time per play, fast recovery on investments - which may encompass promotions, the right percentage settings and the type of prizes range they can offer to attract players. After a few decades, these fundamentals still apply.

Fast advancing technologies and the influx of other substitutions such as video and online games have spurred redemption game manufacturers to be much more creative than before. Likewise, LAI Games thought out of the box to produce games that are trendy yet challenging. Our latest redemption texting game, TEXTMINATOR says it all. 

A short introduction of TEXTMINATOR

TEXTMINATOR targets the text-savvy 13-50 year old demographic which texts "an average" of 600 times per month. It can be engaged as an individual machine accommodating one or two persons or linked up to four machines which play 8 persons simultaneously in a competition rally.

Mimicking a real mobile phone with its state-of-the-art cabinet, TEXTMINATOR features heart-thumping surround sound effects and attention grabbing lighting accents. It comes with two long lasting stainless steel phone style text pads, a large flat screen LCD monitor and an optional extra deluxe seat for viewing enjoyment and player comfort.

Available in two exciting play modes Race the Clock and Championship, it has thousands of text phrases that can be customized for most languages. Players race against the clock with fast thumb work by texting random single phrases in Race the Clock Mode. There's no time to rest, beat the clock by completing a sentence and a more challenging sentence quickly appears.  The more sentences completed the higher the score. Text paragraphs in Championship Mode offers higher challenges. It stores up to 100 scores and names in the top leader board, just perfect for egomaniacs.

LAI GAMES will first showcase TEXTMINATOR at the at ATEI Expo in London, UK January 27 - 29 at Booth #2200

Almost a decade back when LAI Games rolled out the first batch of redemption games such as Stop The Clock, Chicken Farm, Ripper Rabbit and Crazzy Clowns, they were extremely popular and players were contented with simple games and happy to collect as many tickets as possible in exchange for prizes.

Today, redemption market has expanded, game manufacturers came up with various creative ideas, now categorized as sports, shooting, kiddie, fast play and novelty games, to outdo each other hoping to entice players for more market shares.

Why is this so? Players then and now differ and they know what they are looking for. As we mentioned earlier, the progression of technologies and exposure to substitution products ‘educate' players in having higher expectations than just pure entertainment and the big prizes. We can see a shift in the players' trends from the usual mono player to current dual or multiplayer redemption games and this also validates LAI GAMES's objective of creating TEXTMINATOR. We thought one step further by providing them the flexibility to choose the player mode, it can be played single, dual or linked up to 4 stations which play up to a rally of 8 persons. This is because we envision that players love to build fun through competing with family or friends and have their high scores displayed on the Leader Score Boards and we foresee that there will be more of these games in the redemption market soon.

LAI Games sells its redemption games in all markets were ticket redemption is legal, surprisingly there are still countries out there like Germany and Japan were ticket redemption remains illegal.

Licences in redemption games certainly boosts product awareness at its initial stage and perhaps creates a momentarily fad. But ultimately, the popularity of the game still lies in the backbone of what it can offer to players and operators.

In fact, it is a double edge sword. This means that using a licence in a poorly designed redemption game does not make it more readily accepted by players or having the ability to capture more sales for the manufacturers, to make things worse, it may ended up being a more memorable way for players and operators to remember how badly the game fares but it does vice versa for good performing games."

 Jennifer Lim, Marketing Manager, LAI Games International

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