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New heights for Funworld
Published:  03 December, 2008

One of the highest mountains in the Austrian Alps - the Feuerkogel - was the spectacular venue for the funworld Distributor Meeting in September. Partners from around the world responded to the funworld invitation and spent two unforgettable days at a height of 1625 m above sea level and overlooking the broad waters of the Traunsee Alpine lake in the idyllic Salzkammergut.

The agenda for the meeting was "funworld goes Internet". A combination of a colourful presentation and pure experience in a familiar atmosphere was the springboard for informing international partners about a big crop of innovations. In the course of the meeting the multiple-product company that has re-positioned itself since the start of this year presented not only its entire product range, including all new and further developments, but it also showed the new Internet presentation in umbrella brand design together with the online marketing tool Google Ads that has so far not been widely utilised by the industry.

"We are strengthening our activities in Internet, because we want to revive the gaming machines sector that has slid into the shadow by modernising it and bringing it inline with the spirit of our times. Our Internet offensive extends through all our product groups, and this is because linking them to the fastest growing and most significant medium is an elementary step for the success of each separate product. The big entrance Internet has made is creating an attractive additional benefit while generating clear preferences among clear target groups", Josef Öhlinger, CEO of funworld ag said.







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