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Heads Up in Italy
Published:  13 January, 2009

The recent ENADA exhibition in Rome saw the launch of Texas Hold ‘Em Heads Up Challenge to the Italian coin entertainment market. Cosmic Video Amusements chose this prestigious show to gauge the response not only from operators but also possible distributors to establish a country specific route to market.

"The Italian market has tremendous potential for this game" commented CVA's John Farrington" and whilst we obviously received distribution enquiries prior to the expo, it's not until you meet the local operators face to face that you can actually get a true reflection of the market depth......and the people loved it!"       So what's on the agenda for the future? "We will now seriously consider our options and set about bespoking the game to meet current needs and legislation, but we have no fears about this game being a real success for the Italians as it has been for distributors across the rest of Europe".







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