Tex Rees, Fair Gaming Advocate for e-Commerce and Online Gaming Regulation and Assurance (eCOGRA), noted: "The e-gaming industry has worked tirelessly over the last decade to ensure it conducts itself with the integrity and transparency absolutely vital to player protection and retention. Anyone visiting ICEi 2009 will be exposed to a sector made up of modern, go-ahead companies committed to best business practice - I think, in some ways, January's exhibition can be described as a ‘coming of age' for e-gaming.

A non-profit organisation, eCOGRA is the independent standards authority of the online gaming industry, specifically overseeing fair gaming, player protection and responsible operator conduct. The function that eCOGRA performs protects those who engage in online gaming. Currently, 125 sites are regulated, monitored and certified with the eCOGRA "Safe & Fair" Seal.

On eCOGRA's presence at ICEi 2009, Rees added: "We have recently extended our remit beyond online casinos and poker rooms to include bingo and sportsbooks. We are extremely keen to meet the people and companies who exist in this sector and see if we can work together to extend our services beyond our current offerings."

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