Hello Kitty is one of the best-known iconic fictional characters around the globe with annual global sales in excess of $1 billion. The intellectual property of Japanese company Sanrio, she has been in existence for thirty-four years but is bigger then ever. She has become the very personification of the word "Cute" and her appeal is so vast that it ranges from pre-schoolers upwards.  Trisha Mayes, Sales and Marketing Executive for Sega Prize Europe commented, "We are very excited and proud to link SEGA with the very, very ‘Cute' Hello Kitty".

The launch covers a range of Hello Kitty in many different styles which is highlighted in separate sizes 20cm, 30cm and 45cm, key rings and pillows.  Also displayed and fully functional will be the versatile themed UFO Catcher that together demonstrates an attractive combination for operators to generate much sought-after prize and collectables.

SEGA Prize Europe will additionally show its traditional range of quality plush products including Sonic and friends.  The latest Lifestyle range of hi-tech merchandise will also be demonstrated including the SEGA-Vision a hand-held TV, MP4, MP3 Player, Digital and Video Camera, to name but a few functions and the SEGA Spe-X sunglasses with built-in digital camera and MP3 player, all for deliveries early 2009.  Of course the favourite Money Cubes, Kozmees and PicooZ's will be making an appearance.

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