"This fact should prove to operators how important new music is for jukeboxes," says Soundnet's Simon Davis. "It is literally the lifeblood that drives coin drop. The question is - how much new music do your jukeboxes get? How new is that music? And how often is it updated?"

In the last couple of months Soundnet has delivered new music not only ahead of its competition - but ahead of the shops! Take Beyoncé's latest release; If I Were A Boy, which hit Soundnet-ebabled jukeboxes five whole weeks early. Or what about the other major release of recent months? - Britney Spears' Womanizer - this was available to Soundnet customers four weeks ahead of major retail sectors In total we delivered 40 pre-release tracks to our jukeboxes last month.

 "The difference between us and other jukebox companies that promise the latest tracks is our pedigree as a music industry player," explains Davis. "Most  of the people who work here come from the record industry.  I began my career at EMI while my father and partner, Martin Davis is a former Chairman of Island Records & Music Publishing, where he was responsible for signing one of the world's most successful rock band - U2. He was also Managing Director of United Artists Records and set up Radar Records in the Seventies, which enjoyed worldwide success with artists such as Elvis Costello."

"We call in over 200 videos and 300 audio tracks every single month and typically get most tracks pre-release, thanks to our strong relationship with the record labels," he adds. "While we know that artists such as Britney and Beyoncé will attract a lot of attention, our profilers use their extensive music knowledge to pinpoint those other upcoming artists or tracks that will exactly suit our customers' locations. We pride ourselves on knowing the music and using the return data collected from the country's largest installed base of digital jukes to match it to the tastes of the people who have already paid for music within those sites. The result is dynamite - punters in pubs find music they want before they can get it anywhere else, from the artists they love. And the cashbox reflects this."

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