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Visitors to the Dubai Boat Show this month will have the opportunity to experience what it's like racing in the P1 Powerboat Grand Prix world series by riding on a themed motion simulator ride. The simulator designed and manufactured by FX Simulation (UK) Ltd is themed and branded in the P1 livery. Inside, daredevil riders can choose to experience two different races created from real footage of last year's Powerboat Grand Prix.
The two rides were edited seamlessly together from over 30 minutes of offshore powerboat racing supplied by P1. The simulator will follow the Grand Prix circuit in 2009 through seven different countries and be used at boat shows in Genoa and Monaco at the end of the year.
This marks a series of "Special Projects" for FX Simulation which has used its capsule simulator to promote brands and marketing messages. Previously the simulator was used in a Walkers Crisps promotion and won an award for at the BCSC exhibition in Manchester for a virtual tour of the Silverburn shopping centre.
"The management at P1 saw the potential to promote their brand while at the same time earn revenue. When the simulator is not on tour it will be sited in a prominent location in London to generate income and bring attention to the sport," said Alan Fleming of FX Simulation, "The Special Projects Division is a new part of FX Simulation which has been specially created to handle custom simulation projects such as this."
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