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This year’s Preview promises to be one of the best ever, according to organisers Howard & Wikberg. Not only are online pre-registrations up by an amazing 45 per cent on the previous year, but also there are more overseas visitors planning to attend than ever before.
The London Preview 2007 takes place from October 11-12 at the Novotel London West in Hammersmith and only limited stand space remains in the Chablis Suite. In fact, such has been the demand by exhibitors that several high-profile companies have changed positions this year.
These include Sega Amusements Europe and RLMS Sales, which have taken highprofile positions in the Champagne suite. They are being joined by Olympic Sales from Bundoran in Ireland and FatSpanner. Games Warehouse is using the Bourg Room on the Mezzanine for its biggest-ever Preview presence.
In addition, Preview 2007 has attracted a number of companies that have never taken stand space at this show before. These companies include AMG Leisure, IMS (UK) and Hamayoon Amusements, which will be situated in the Chablis suite, and Games Concepts, Syndicate UK and sms-VIP which have taken stands in the Champagne Suite Entrance Hall.
“Preview’s influence appears to be spreading,” said Ylva Howard, co-organiser of the show. “We have attracted visitor pre-registrations this year from almost 20 nations including Australia, Nigeria, Turkey and the Yemen and never before have so many people pre-ordered their tickets from the website so early.”
“It has been a difficult summer for companies in the UK in particular,” added Philip Howard. “Therefore, we are particularly pleased that the industry is supporting Preview in such a positive way. It is clear that Preview 2007 is the best opportunity to get your products seen and to talk to the industry’s decision-makers.”
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