At the addresses www.ballywulff.es and www.ballywulff.it, operators from southern Europe can find all the key information they require on products, technology and marketing. The websites will also be regularly updating company news. When arranging the content, Bally Wulff placed less emphasis on translation of the German internet pages. The emphasis in the new domains is much more on country-specific subjects that are relevant to the sector. “The content specifically relates to Bally Wulff topics for Spain or Italy,” explained Wittenbecher. “For example, operators can find machine descriptions of the successful Spanish machine Lejano Oeste Video or of the Italian favourite Aeroporto – all, of course, in the appropriate language.”

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