AAMA initiates PR effort - Euroslot - the independent voice of the amusement and gambling industry

AAMA initiates PR effort

Published: 01 September, 2006

The American Amusement Machine Association (AAMA) has voted to appropriate funds to launch a public relations campaign to boost the industry’s image with the general American public. The decision came during the mid-July annual AAMA membership and directors’ meeting in the Chicago area.

A heated debate between the association’s leaders and the general membership questioned the AAMA plan to create a positive image. Some also questioned how the reserve of more than $2 million has been used. Some members think the group should maintain the status quo, but others believe that a broader outreach to the public is necessary.

A task force will work with leaders of the AAMA Industry Promotion Committee to develop a plan of action in next two months.

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