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3M UK has appointed Brad Pianta-McGill as European business development manager for its digital signage business.
Pianta-McGill’s remit is to build on the market growth achieved by the digital signage business in the UK through strategic focus on customers, resellers and projects throughout Europe.
“Brad’s appointment signifies an exciting stage in the expansion of our digital signage business,” said Simon Birkenhead, sales and marketing manager for 3M’s digital signage and optical systems division.
“Since launching our digital signage business in the UK six months ago, we have seen considerable sales success for our content-management software as well as innovative Vikuiti rear-projection technologies.
“Brad’s role has become a necessity to manage all the interest we are receiving across Europe. We already have active projects in many countries outside the UK and Ireland, and we anticipate an escalation in activity as we officially launch the business across our numerous European offices,” added Birkenhead.
Based in Bracknell, Berkshire, Pianta-McGill will work closely with these local offices, training 3M account management teams, undertaking joint customer visits with local 3M staff, recruiting strong reseller channels and developing digital signage proposals.
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