It will also be the first outing for the company’s new spares division, Sega Total Solutions, which as of 2007 will be supplying Sega spares direct to the marketplace.

Measuring 8.25m the eight-player Out Run 2 Special Attraction features the moulded rear end of four Ferraris the game has four 62ins screens, overhead live leader board monitor, full motion-based simulation, and the unique ‘Driver Switching System’ allowing two players to drive the same car. The product will be available as a two and four-car version.

New gun game Too Spicy turns the usual format of players fighting with each other into fighting against each other. To maximise the effect of this, the game will come as two single upright cabinets that are linked and set up back to back. Based around the dark world of gangland tribes, the scene is set in the back streets, warehouses and subways of Hong Kong.

After the tremendously successful Ghost Squad of 2005 that sold in excess of 800 units, the follow-up Ghost Squad Evolution promises to be another hit across Europe. The game will get its world premier at the ATEI this year and will be available for Easter.

Following the release of Let’s Go Jungle in December, the game has had extremely high cash box returns. The two-player fantasy jungle shooting game is housed in a ‘can’t miss’ Jeep-themed theatre cabinet. Sega admits to being caught out by the success of this title and has multiplied original production quantities fourfold already “It is been the winter success story as far as we are concerned,” commented Justin Burke of Sega.

On the back of some exceptional test figures Sega is planning to launch its prize crane UFO Catcher into the market place – revamped and remodelled, the piece is ready for the European market, and is creating great interest among the industry’s key players.

After the launch of Sega Kids games at last year’s ATEI, the company is now rolling out more titles. Concentrating on Dinosaur King in 2006 resulted in an exclusive launch with Leisure Link and Bourne Leisure. This year will see that ‘boys’ game complemented by a ‘girls’ version of Love & Berry. The fashion-based card collecting game is set to take pride of place at front of stand. By show time Sega will have 336 Kids’ games in the UK and a scheduled 816 across Europe by March. With other licensed titles in the pipeline and an animation series in Italy and Spain, the Sega Kids concept seems to have worked, proved any sceptics wrong and is certainly here to stay.

In additional Sega will be showing the House and Dead 4 Special Attraction, the latest version of World Club Champion Football 2005 – 2006, the full range of Afterburner Climax cabinets, and the Lindbergh universal upright cabinet.

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