In order to facilitate this major rollout, Inspired has also announced a £10m investment in its network. As part of this upgrade to Inspired’s existing broadband infrastructure, landlords will also benefit from free phone calls when they take delivery of The Player.

Pub retailers will be able to experience the same benefits that the likes of Gala Coral Group and William Hill have already witnessed in casinos, bingo halls and betting shops through Inspired’s unique Open SBG platform. Open SBG provides the ability to download content remotely and monitor incomes, fault and play data in real time over the network, giving a greater ability to innovate games and a better player experience.

Norman Crowley, co-CEO of Inspired, commented: “Incomes in the pub AWP (amusement with prize) sector have been in decline due to a lack of innovation from suppliers whilst incomes in other gaming sectors have prospered thanks to the power of Open SBG.

“The fruit machine industry has not introduced any material innovation in the past 20 years: While music has gone from vinyl to CD to mp3 and TV from six channels to 100s, the humble AWP has remained virtually static and waits in hope that a triennial review of stakes and prizes will solve all its income problems. While this has been happening, Inspired has delivered Open SBG solutions across the casino, bingo and betting shop markets that between them have delivered an average increase in net incomes of more than 100% for retail clients across 37,000 SBG terminals in seven countries.

“Pub retailers need no convincing that their gaming revenues are at risk. Downloadable SBG across an open platform will overcome today’s cash box decline. This industry needs constant and rapid innovation.” Inspired will also be unveiling a host of content partners for its new video AWP terminal ensuring that The Player will have the best and strongest pipeline of games on the market. Inspired has signed major content partnerships with Games Media, Barcrest, Bell-Fruit, Scorpion Games, Eclipse, Hot Games and AC Games demonstrating an unprecedented level of commitment for The Player.

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