Well, partly that’s down to us isn’t it? Have you really thought about what you want to achieve from this year’s show, made a list of the people you need to speak to, or planned a daily route to ensure that you see the maximum amount of product. Or can you, hand on heart say that this year’s product offering on your stand is the most exciting in decades and that your marketing department has left no stone unturned in informing the press and visitors about just how wonderful it is? You have? Well, great, I am sure you will enoy a fabulous ATEI. Or have you held back on the publicity because you don’t want to let the competition know what you are going to be showing in case something similar turns up on their stand. Or your product has only been on test for a week or two and you don’t want to get egg on your face in case it doesn’t really take the money. Perhaps you are a visitor who is looking for the “next big thing”. You are not sure what this is but you are certain that once you see it, you will know immediately. Sound familiar? Will you be rubbing your feet in your hotel bar later on and complaining to a colleague over a pint that you really couldn’t see anything exciting at this year’s show? The London show is what we make it and this year, we will need to have out wits about us a bit more than usual as all our landmarks will have gone and stands will be in new locations. Personally, I think this will help me to navigate ATEI with fresh eyes and hopefully talk to people whose stands I may have bypassed in previous years as I walked my usual well-worn route. Change can be disconcerting but it can also usher in opportunity. Have a great show!

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