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JPM International has announced a partnership with Betfred, one of the UK’s leading independent bookmaker. The deal will see JPM’s offer an extensive range of skill with prizes games (SWP) through its patent-pending Gameology system. Since the company formed in 1967 by industry pioneers Fred and Peter Done, BetFred is now one of the top four bookmakers in the UK.
With more than 700 UK high street stores and 2,500 employees, it is also the world’s largest independent bookmaker and the official gaming partner for Wembley Stadium and Manchester United.
Over the duration of the deal, JPM will deliver six games including Bullseye, Catchphrase and Hangman. By using the company’s Gameology system, players performance can be closely monitored to ensure that game content and game difficulty can be perfectly matched to each players unique skill level.
“Our partnership with Betfred will bring together two companies that are not only highly regarded within the UK market but also two companies with a longstanding heritage as pioneers within their respective sectors,” explained Duncan Cheadle, Director of Interactive, JPM. “Through this deal we will be able to substantially increase our reach to the largest audience possible whilst offering Betfred access to a diverse and hugely popular range of interactive SWP games.”
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