Display Technology tackles paper market - Euroslot - the independent voice of the amusement and gambling industry

Display Technology tackles paper market

Published: 12 January, 2008

Display Technology has studied the digital signage market very closely. Many of the solutions tend to be based around client PCs, addressing many of the high end segments of the digital signage market. But 90% of all advertising is achieved via paper posters and this mass market does not lend itself to client PC solutions (due to high power consumption and the environmental implications that come with that, expensive installation, permanent administration, licence and update costs as well as complex user software etc.).

The price differential is therefore too great. To address this, Display Technology decided to develop and bring to market an innovative concept, that allows customers to address that mass market traditionally only achieved via paper. This development has resulted in the Artista technology concept. Arista is environmentally friendly as it has reduced power consumption resulting in lower running costs. Its software is compatible with various components and its operation is very user-friendly. It is simple and quick to install and after installation, there are no administration costs and no further software updates. The following components are currently available: ArtistaUSB: direct drive from TFT displays via the standard USB port up to full HD. ArtistaNET: Ethernet – Networked station for picture shows, with power consumption only 2,5W. ArtistaMEDIA: Ethernet – Network Station for Download of MPEG-Files. For the integration of these components into the application software, Display Technology supplies drivers and software development kits using Linux and Windows, to give the complete solution. The largest installed network using ArtistaNET currently totals more than 2000 displays worldwide.

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