The games are available as a result of JPM’s partnership with Ladbrokes’ e-Gaming Division. Through the deal with Ladbrokes JPM is required to license and supply its patent pending Gameology game delivery system and select SWP games. These games are then distributed across Ladbrokes’ numerous digital channels including Internet, Mobile and Interactive TV.

Battleships is based on the well-known board game where players are tasked with finding out where the battleships are hidden by selecting certain points on a grid. In order to successfully gain control of the chosen grid point, the player must correctly answer a question from a range of topics including general knowledge, sport, entertainment, and history. In Hangman, the player is challenged to correctly answer a serious of questions to reveal letters to a popular phrase or saying.

Casual online gaming has proven to be a boom industry over recent years. According to the Casual Games Association (CGA), the market will be worth $2.25 billion a year and will expand by 20 per cent annually.

“The Sun Online is one of the most popular web portal’s in the UK so we are thrilled to have two of our most popular SWP games available through the site,” explained Duncan Cheadle, Head of Interactive, JPM. “It is testament not only to the quality of our SWP licences but also to the growing popularity of online SWP games. Should the games prove as successful on The Sun Online as it has on Ladbrokes.com we hope to see several more titles hit go live.”

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