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Rusbridge bites back
Published:  09 July, 2008

The proposal by InterGame publishing to launch a coin-op exhibition to run during the same week as ATEI brought a robust response from organisers Clarion Gaming. Although not totally surprised by the announcement, chief executive Peter Rusbridge believes that it is being seen by many in the industry as an unwarranted and potentially divisive move.

He explained: "Although the purpose of commercial organisations is to pursue profits, some observers have identified a whiff of opportunism surrounding this announcement. The view is that it is a divisive move which comes at a time when the industry should be working together to readjust to the challenges presented by the current trading environment.

"ATEI has unique heritage, for more than 60 years it has provided the coin-op industry with a vital platform for the launch and demonstration of product. Our duty to the industry is to protect and develop that platform and it is a role that we take very seriously. Every member of my team understands their responsibility and we will compete vigorously."

The InterGame exhibition will take place at the Ibis hotel in Earls Court. According to the organizer, it is designed as a ‘no frills' exhibition, responding to exhibitor demands for a modestly-priced event. InterGame's David Snook said: "We have been asked by a number of companies to prepare an alternative show that will meet their demands: the end of January, all on one level, reasonably priced and marketed globally. That is what we have done."







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