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Sweden is a country with a relatively short casino history. The first casino was inaugurated in 2001 and its fourth in 2003. The four casinos form the Casino Cosmopol group, which is a subsidiary to Svenska Spel, the largest gaming company in Sweden. Svenska Spel is wholly owned by the Swedish State. The four casinos are located in Stockholm, Gothenburg, Malmö and Sundsvall.
The youth and vitality of the Swedish casino industry is reflected in how quickly casino management can adopt market innovations. The Swedish psychology of consideration and thus choosing the correct market trend is reflected here. The natural move was to adopt a form of cashless gaming but the question was which one. The casino management chose ticket-in, ticket-out (TITO) as the way forward for the 1000 slots in operation. Two major factors weighed in favour of TITO over a card system - its simplicity to handle (for the operator) and the simplicity to understand (for the player). Thus, casino management foresee that their staff will have more time to focus on their guests as spending time "running around" to pay handpays is now a thing of the past. Having considered the advantages of TITO over cards, the next question was which printer solution to adopt. Again Swedish consideration was key to take a long-term approach of the benefits each individual company could offer. Having weighed up all options, casino management made a clear choice - of the printer solution of FutureLogic's GEN2 combined with the service of Suzo International.
Erik Wijma, Business Manager of Suzo International's Casino Group, explains, "European Casinos are witnessing the benefits of working together with Suzo. We have an excellent infrastructure with technical and commercial staff with direct support at the casinos. Casinos appreciate that we can offer them world class solutions and in this case the combination of the support of Suzo and FutureLogic together with the proven printer technology of the GEN2 made us stand out strongly against the competition. This made the decision on which printer to take much simpler for the management team at Casino Cosmopol. We thank them for their trust and look forward to serving them on a long-term basis."
Casinos Stockholm and Gothenburg have now gone live with TITO with Casinos Malmö and Sundsvall to adopt TITO shortly after the summer.
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