Recognition by the APBU will open new marketing opportunities for the company throughout Asia where both pool and snooker is producing talented amateur and professional players in growing numbers.

As a member of the World Confederation of Billiard Sports and the World Pool Billiards Association, the APBU is playing an influential role in the development of pool and the conditions under which the game is played.

And as part of this, Milliken intends to become a stronger player, with SuperPro and Strachan 6811 tournament snooker cloth an essential element at many international events.

E J Goh [pictured] Milliken's marketing executive in Asia, said that the quality of West of England made snooker and pool cloth was highly valued.

"Most of the regulators in pool and snooker acknowledge that Milliken cue sport cloth is the finest available and this is driving up play quality across the board. It means that Asian players are catching up with their rivals in America and Europe at pool and snooker. Playing conditions play a big part in this process and we are pleased to be at the heart of it."

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