ICE 2007 is set to welcome more South American buyers than ever before, following the announcement of a joint promotional agreement between the London show organisers, Clarion ATE, and Monografie S.A., the team behind South America’s SAGSE exhibitions.
The joint marketing effort – which will comprise electronic marketing across visitor databases for the respective shows, reciprocal advertising banners and hyperlinks on the ICE and SAGSE websites, at-show promotional activities, and an enhanced presence for SAGSE on the show floor of ICE 2007 – will culminate in a special delegation of key buyers from South America, organised by SAGSE and hosted by ICE.
John Fenna, Clarion ATE’s head of marketing, said: “While South American attendance at ICE has almost doubled since 2000 and reached a record high of 136 in 2006, we are keen to ensure that the upward trend continues.”
- Photo Play 2009 from Funworld
- Skill Ball Bingo Success
- ATEI preview - Barcrest Games
- ATEI preview - MEI
- Croatian Clubs for Ritzio
- European Gaming buys Talarius
- Barcrest joins forces with Scientific Games
- JPM/Games Warehouse SWP deal
- A fair cop: Danni Harwood at ATEI
- Coin selector equipment for the international m...
Will you be visiting the InterGame Expo?
