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In order to mark the final phase of Basketball's King's Cup in February, Sportium introduced an entertaining initiative to promote its betting shops in Madrid. Through this initiative, thousands of the inhabitants of Madrid could enjoy basketball in the street thanks to the event organized by Sportium, which had set up a pitch in the street with baskets, balls, music and cheerleaders in order to test the abilities of anyone who wished to participate in the free throw and triple shot championships.
This event caused a great sense of expectation in the media and was very well received by everyone who went there. The result of this initiative was an increase in the bets placed on basketball in each of Sportium's 48 betting shops in the Autonomous Community of Madrid. The winners of the different games that were organized daily, were presented with valuable prizes in the Sportium Centre. Furthermore during the course of the event there was a very special visitor, the legendary former Spanish basketball player Epi, who tested his skill alongside the Marketing Director, Ferran Valls, the Product Managers, Yesika Gorina and Renzo Quiñones, and Sportium's Executive Director, Alberto Eljarrat.
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