The Triple 7 cabinet, in bespoke ‘Vegas Nights' livery, will deliver the games using the ICONIC sb server-based gaming system. In addition, to support this venture, Barcrest Group and the IOA Group have strengthened ties between the two organisations, with members of the IOA Group appointed to operate and service the Triple 7 machines. 

Tim Kennedy, Sales & Commercial Director for Barcrest Group, described this move as "a groundbreaking deal".

He explained: "This new deal allows Barcrest Group to have a closer relationship with the retailer, in this case Rileys, working in partnership with key operators like the IOA Group to provide the vital operational services, bringing benefits to all parties."

Having enjoyed a very successful test period prior to Christmas, Rileys will now roll out the casino-themed Vegas Nights compendium across its estate. Vegas Nights features top-performing games The Curse of Frankenstein, Casino Deluxe, Mummy Money, Elvis ® Top 20 and the legendary Rainbow Riches Pots of Gold. The random games with a £250 jackpot, and a generous percentage payout have enjoyed the same success among players in the snooker clubs as B3 games have done in bingo clubs and arcades. Clubs in the trial reported an uplift in income, positive feedback from customers and a broadening of the player base. 

ICONIC sb, Barcrest Group's comprehensive, fully integrated server-based gaming solution will provide Rileys with centralised management of gaming terminals, enabling it to maximise machine income. ICONIC sb will deliver content at the touch of a button as new Category B4 games are developed and enable ticket-in ticket-out operation.

Peter Hooker, Operations and Commercial Director at Rileys commented: "We are excited to be revitalising our gaming offer in such a revolutionary way, using the best of modern technology, and delighted to be working with Barcrest Group as our partners. ICONIC sb, the stunning Triple 7 Cabinet and leading game content will create a unique, all-round gaming experience at Rileys Clubs".

John Powell, Chairman of the IOA Group, commented: "We are delighted to be taking this journey with Barcrest Group. It's a completely different way to do business but it brings benefits and new opportunities and we are looking forward to working closely together with Barcrest Group and its retail customers in the future."

Kennedy concluded: "With a shared passion for providing players with great games, Barcrest Group, Rileys and the IOA Group will work closely together to ensure this new venture is a success for years to come."

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