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The latest movement of the Tokyo market
Published:  16 June, 2009

Although there are many gaming locations closing down in Tokyo, due to the financial crisis, there are some arcades that are finding no change in business - or even a slight increase.

One operator said, "Up to now, we feel that there is no change on the consumers' age range; we only feel that the consumers' numbers have slightly increased." The reason for this may be a slight difference between the target markets of the different shops.

An operator who runs the game location at the suburb of Tokyo explained, "The game sites in this area are operated closely; therefore each site has its own loyal customers." In many cases, arcades have noted that they have not succeeded in attracting customers from other locations that have closed down - even though they may be close geographically.







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