"These two titles lent themselves to the tournament format," said Sega's sales and marketing manager Justin Burke. "But these were manual, operator-led tournaments, where we relied on local companies to assist in running the tournaments."

The Dinosaur King tournament was held in the UK and the final was run at Butlins in Minehead, over 100 families took part and the prize was a Butlins family holiday. The WCCF attracted players from the UK, Spain, Italy and Germany and the prize was a pair of boots signed by Brazilian player Ronaldinho. The European finalists got together for the final at an exciting event in London, attended by some leading Japanese players.

"At the moment we don't have a machine which is suitable for tournament play," adds Burke. "In Asia there is a real culture for tournaments and it is much easier because the machines can be linked. This is not possible in the same way in Europe as there are different internet providers in every country which makes the situation impossible. So we have not gone down that route. But we will continue to look at tournaments and when the right machine is there we will do more events."

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