Mazooma brand relaunched - Euroslot - the independent voice of the amusement and gambling industry

Mazooma brand relaunched

Published: 14 December, 2009

Mazooma is re-launching its brand as a digital content provider to bookmakers and online casinos.

Tony Oliver, Managing Director of Mazooma, said: “Eighteen months ago, we embarked on a strategy to focus on delivering gaming content utilizing both the Bell-Fruit and Mazooma brands.

“We planned to leverage our extensive back catalogue of machine titles, to provide quality games, with familiarity and a trusted brand across various platforms, to supply the LBO, online and export markets.

“This will provide incremental revenue for the group to compliment its strong machine sales in both the UK pub and export markets. So far we have secured partnership agreements with top brands such as Coral for the LBO sector and Skyvegas.com in the online market with more to follow.”

Mazooma has already secured an exclusive deal with Coral to provide digital B2 and B3 content across its 6,500 Fixed Odds Betting Terminals (FOBT’s) in the UK.

Following the success of the Cops N Robbers B3 game within the Coral Betting shops, Mazooma is now launching a B2 version of the game across the UK and plans to introduce a number of other new games over the next 3 months.

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