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London’s new exhibition dedicated to the coin op and amusement sectors, EAG Expo 26-28 January 2010, Excel Exhibition Centre London, is set to be a must attend event.
83 companies have booked their stand space and will exhibit their own products and services. In addition, they will also demonstrate the products of furthercompanies for whom they are distributors or partners. With companies and products from as far a field as Australia, Belgium, France, Poland, Spain, Taiwan, The Netherlands, and USA, EAG is an international show and an important event for anyone in the European amusement industry.
Event manager Karen Cooke says: “The response for this first event has been astounding making this the largest launch event that has ever taken place at London’s Excel Expo Centre. We have companies and product for every sector and every country and I am sure that EAG will carry on the long tradition of London shows as an international showcase”.
As well as a busy exhibition floor, EAG will be a gathering point for organisations and groups representing every aspect of the European amusement industry. So far, meeting rooms and facilities have been arranged for trade bodies such as Euromat and the IOA, to name a few. BACTA will also extend their traditional invitation to Governments and Regulators from across Europe and also to the Trade Associations of each European country.
BACTA President Neil Chinn explains: “Strong friendships and understanding are so important if our industry is to work closely and face its many challenges together. We have always been proud to be able to invites our friends and colleagues to join us in London and with the response so far we are confident that EAG will be a great show and London in January will continue to be the gathering place for the amusement world”.
EAG Expo has also extended its opening hours to give exhibitors and visitors more time to do business. In response to demands from the exhibiting companies EAG Expo has announced new opening hours:
Tues 26th January 2010 - 9.30am - 19.00pm
Wed 27th January 2010 - 9.30am - 19.00pm
Thurs 28th January 2010 - 9.30am - 16.00pm
The move has been made simply to give exhibitors and visitors more time to be together and do business and this reflects the ethos of the newly launched BACTA event. “Quite simply, EAG Expo is here to help the industry and our members do more business” says Martin Burlin of EAG Expo. “If that means longer opening hours, then that is exactly what will happen. We have listened to our clients and it is clear that business has changed and so must the event that serves them”.
Justin Burke of Sega responds, “It’s great that the organisers understand our needs and are being so responsive. EAG Expo is such an important event for us that we have to get absolutely everything that we can from it. It is our biggest marketing spend of the year and our biggest sales drive so it make sense to spend as much time as we can with our customers on our stand demonstrating our products”.
The new opening hours will also make the most of the Excel Exhibition Centre, EAG Expo’s new venue which boasts up to 4,000 parking spaces onsite and links to more than 35 European cities through London City Airport which is located only 5minutes away from the expo hall. Dean Harding of the event Advisory Board says “All of us are facing tight budgets this year and that includes limited travel and expense accounts. Whilst we enjoy the London week and welcome everyone who can stay for the whole week we also recognise that many visitors simply cannot spend that much time away from their business. It is very likely that we will see an increase in visitors who attend the show for only one or two days and Excel is perfectly suited to them. With 4,000 parking spaces on site and the longer opening hours, it is possible to drive to EAG Expo from just about anywhere in the UK and get a full day at the show. Similarly London City Airport has direct flights from more than 35 cities in Europe and is located only 5 minutes away from the expo hall. It is entirely realistic to fly in for the show opening time, spend the whole day at the show and still get home comfortably that same night”.
John McKenzie welcomes the change “This London show will be one of the most important events of the year for Bandai Namco. We will be inviting customers, partners, agents and suppliers from all over the world to visit us and these new show times will make sure that we can offer our clients the most convenient arrangements and the maximum amount of time and attention when they are with us. Customer service is core to our company’s ethos and we will not be involved in anything that cannot guarantee it. The way that the EAG Expo Organising Team is listening to us and working with us makes me believe that this will be a great event”.
The EAG will also welcome the members of The IOA Group and provide facilities for a meeting of the association on Tuesday 26th January 2010.
John Powell, chairman of The IOA Group, commented, “January is such an important time of year for our industry and EAG Expo offers the perfect time for our members to get together. As independent operators, we are committed to offering the latest and best equipment to our clients and EAG Expo means that we will be able to see the newest products and services, all under one roof. It is also a convenient time to deal with IOA matters and to meet with other trade bodies and Government departments with whom we have to work so closely. The London show has always been important to this industry and it looks like EAG Expo is set to continue a long tradition of showcase events.”
The IOA Group comprises 20 independent suppliers of gaming and electronic leisure equipment geographically located to deliver local, regional and nationwide coverage. A combined market share of nearly 30,000 installed machines makes the Group Britain’s second largest operator. All member companies are privately owned, have no manufacturing interests and benefit from access to and extensive knowledge of all available machine types and brands.
Martin Burlin added, “We are absolutely delighted that the IOA members will join us at EAG Expo in January. The IOA has proved that independence can sometimes be the best way to guarantee service to your customers that is focussed purely on their needs. BACTA recognised that our industry needed its own event, somewhere to showcase its tradition, its history, its innovation and dynamism and also its needs for the future. EAG Expo will be the perfect platform and we welcome all those involved in our industry to join us and enjoy what is set to be a spectacular event”.
