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Online poker in November has come close to the record set in October. In the past month Italians have played on the virtual green tables a total of €233.8ml against €234.3ml in October, a drop of 0.2%. Between January and November – according to Agicos – revenues have broken through the €2bn barrier to a record €2,063ml.
Several factors have come into play in the market in November. First of all, one day less than in October and a series of breaks in service at Sogei have certainly weighed on the final revenue figure. Agicos state that accounting for the reduced number of days and without the technical problems revenues would have probably shown a rise of 4%.
Among the autonomous dealers, the achievements of Microgame are worthy of note, with revenues of over €70ml, i.e. a rise of 4.7%. It is a close fight for second place between Gioco Digitale and PokerStars, separated by about €300,000. Lottomatica, Snai and Eurobet are reasonably steady; but a drop for Bwin (-11.7%) due to certain technical problems.
Combining Gioco Digitale and Bwin, merged two months ago in the same group, accounts for a network value of €48.8ml. Sisal is doing well recording a rise of 4.2%, due to a strong marketing campaign.
Leonardo Service Provider, Cogetech and PartyPoker are also doing extremely well, with the latter nearly doubling its revenues compared to last month (the Intralot revenues are also included in the data).
During November, nearly one bet in three has gone through the Microgame network. Another third of the market has been shared between Gioco Digitale and PokerStars. Adding Lottomatica to these 3 operators, these four providers account for over two thirds of the market.
In respect to the January to November 2009 period, Microgame confirms its no. 1 position in the annual online poker market with revenues of €547ml and a market share of 26.5%. Gioco Digitale is also doing very well with revenues of €495ml. Microgame and Gioco Digitale on their own account for over half the entire 2009 market.
