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Leading machine distribution company Brent Sales will go into 2010 promoting two new product categories. The categories, which have been branded as ‘Fun With Prize’ and ‘Adrenaline Based Gaming’ represent Brent’s vision for the business over the mid-term. The Fun With Prize or FWP sector encompasses prize redemption, ticket redemption and prize every time products, with Adrenaline Based Gaming (ABG) the umbrella term for participation games which provide players with a compelling out of home experience. Both categories, together with a much greater emphasis on prize retailing and licensed products, form a central part of Brent’s major game presence at January’s debut EAG show (ExCel Centre, London 26-28 January).
Explaining the thinking behind ‘Fun With Prize’, Brent’s Commercial Director John Brennan said: “Fun With Prize has grown out of our extensive games portfolio and relates to high performing products such as Barber Cut, Clena-Flex, Marksman and Photo Finish, as well as games such as the third generation imaging kiosk Blabber Booth, which links orthodox photo-booth features with show and share applications on social media including Facebook.
One of the most striking examples of Adrenaline Based Gaming is H2Overdrive, the powerboat-themed racing game from the Raw Thrills stable distributed exclusively by Brent outside North America. John Brennan believes that the success of the product lies in the attention to detail applied by Raw Thrills. He explained: “H2Overdrive compares very favourably with its illustrious stable mates such as The Fast And The Furious, Super Bikes and Big Buck Hunter, all of which we have distributed with great success. Every innovation seen in the game has been introduced to deliver an enhanced player experience which is why it is destined to be such a big success.”
Other notable examples of Adrenaline Based Gaming being shown by Brent at EAG include the futuristic Razin’ Storm, described as ‘the modern arcade’s most immersive light gun battle experience’, Tank! Tank! Tank!, the full simulation battle game with pneumatic moving seats and the Dead Storm Pirates, which will be shown in Standard and full movement DX versions.
