Like Suzo-Happ, Milliken serves markets across the globe, not least in China, where its Strachan brand is highly rated.

Snooker is hugely popular in Asia, where Milliken is consolidating its position after signing supply agreements with the International Billiards & Snooker Federation (IBSF) and the Asian Confederation of Billiard Sports (ACBS).

“By providing the Asian markets with a high-performance cloth, we are driving up the quality that’s needed to develop snooker internationally, resulting in new names emerging to challenge the old guard,” reports Milliken marketing director Duncan Kettell (pictured).

Globally, American pool is the dominant game and, in Hanover until February 7, Milliken is the official cloth supplier for the first World Pool Team Championships, which carry $400,000 in prize money.

Pool and snooker spares and Milliken cloth, together with Suzo’s range of note acceptors for the coin-op industry, will feature on stand 712 at EAG. Suzo’s new pool and snooker spares catalogue will be launched in March.

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