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The month of January has brought a smile to the casino at Sanremo, which is going through a phase of total restructuring.
They have seen takings of € 7,347,793 which is an 18% increase on the same month in 2009. That is one million one hundred euros more than last year, traditional games have brought in € 2,718,680 (+78.6%). The slot machines have taken € 4,629,113 and during the same period have paid out jackpots totalling € 288,552.
“This is the response of a healthy company” – explains Donato Di Ponziano, the President of the Sanremo Casino “which was in need of radical changes, hard-hitting enough to withstand the effects of the crisis. The credit for the results obtained must go to all the workers, to the trade-union representatives who have put in an enormous effort dealing with the many business strategies put forward by the Board of Directors. Our thanks go especially to the Casino team, which has demonstrated such professionality, necessary in the face of new challenges.
We cannot be and it does not pay to be too optimistic. It is still too soon to believe that the difficult times are behind us. As we enter the video-lottery business we must continue to check what impact this will have on the gaming market. We must monitor the economic situation constantly in order to make timely corrective alterations. After exceeding the forecasts for takings in 2009, acting as the majority shareholder, these latest results are comforting as they confirm that the business choices made in keeping with our traditions are at the same time meeting the expectations of the customers”.
And he continues. “I cannot hide the fact that we would very much like to turn our backs on this period and the experiences we have just gone through, looking at new goals with a renewed business strategy that will above all improve our image and our turnover.
I am convinced, moreover, that the company has internal antibodies that if properly nurtured can counteract every “bacteria”.
One of these “antibodies” is the unflagging and serious work carried out in reorganizing the business, in optimizing the costs and expenses, in creating a new internal control system to safeguard the business assets, in organizing cultural events, conventions, institutional prizes, in recovering real estate, in developing games and tournaments in order to ensure our presence in amusement arcades and municipal facilities, targeting the direct management of our clients and the consequent containment of the presence of external operators. These are the facts behind the actual economic result”.
Concluding: “We are therefore looking forward with great enthusiasm to the Festival month which brings our best clients to Sanremo. Our Casino is preparing to host some broadcasts in association with the muic festival: “Porta a Porta” and the “Gran gala della RAI” on 15th February which mark the sixtieth anniversary of the famous musical event, at which we were present. We do hope that the entire city can benefit, more than in past, from this event.”
