The organisers of the largest East European gaming and amusement trade show, EELEX 06, have announced new details of the upcoming trade show.
This year the show will introduce a wider range of products and services for gaming, amusement and entertainment industries.
About 60 per cent of the EELEX floor has been booked by gaming equipment manufacturers – the show’s regular exhibitors – large international gaming brands and leading domestic companies. Their products, designed for advanced markets, gain more interest on the side of Russian operators, who follow the industry developments and changes in the local markets. The show organisers, exposed to sales and industry principles designed to bring value to its attendees, keep a close look at the industry trends resulting in providing their visitors with the most relevant products showcase.
Adding to its traditional gaming portfolio, this year the trade show returns to ‘the EELEX of the 90s’, when a large share of the show stands promoted amusement equipment. A growing number of complex operations, when one operator offers amusement, gaming and entertainment services in the same venue, are more popular in Russian megapolises. Large entertainment sites with a cinema, casino, restaurants and an amusement area are opening around malls and supermarkets in many big cities.
“We have the ability to expand the show with more new services and products by inviting new companies from adjacent market segments and making EELEX a one-stopshop for operators,” said Alexandra Soroko, EELEX’s Director. “Today the market is moving towards civilization, our attendees enlarge or diversify their business, some of them try to offer their clients more services. We are glad to help them with new offers, new opportunities and our firm commitment.”
EELEX 06 will also introduce a completely new solution – a supporting products sector, which will cover selfservice kiosks and vending machines – necessary instruments of modern amusement and gaming operations. Internet and ticket kiosks, snack’n’drinks machines, ATMs and payment systems will be taking up considerable space in Hall 2.
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