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Free Play fever grows
Published:  03 July, 2010

Project’s Free Play is rapidly gaining a reputation as one of the most successful Category C gaming product on the market. According to Deith Leisure’s Kevin Temple, the noughts and crosses based game has been recording consistently high weekly income figures across all sectors and locations since its release in February.

Temple explained: “No one can pretend that Category C has been an easy phase for the business and when the prevailing market is difficult buyers become even more discerning. However, I would say that Free Play is one of the first machines to really define what we all felt the Category C experience would be about. The figures are extremely good and it co-habits comfortably with its very successful B3 cousin without sites experiencing any cannibalisation of spend.”

Inspired by a programme of research that highlighted the popularity and importance placed by players on free games, Free Play provides individuals with up to 30 complementary games, in the process delivering great value for money entertainment.



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