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Trade-fair veterans know that it’s not the logos above the stands that really determine how useful a visit is – more important are what personnel are there, and what’s on display. Some companies use their presence to do little more than showcase already-familiar products, while others have brand-new lines not only from their own catalogues but from partners too.
And to demonstrate this, organisers of this month’s European Amusement & Gaming Expo (EAG) event in London partnered with trade body BACTA to poll exhibitors and discover exactly what visitors would find on their stands.
“It is easy to count the number of stands that have been booked but we were interested to find out a bit more about what visitors will actually see when they get to the show,” said EAG chairman Martin Burlin.
“For example, we know that many exhibitors are distributors or representatives for other companies and will have their product on display. We also know that most exhibitors will have more than one product range on their stand, and most importantly we wanted to know how many new products will be there.”
EAG and BACTA found that 37 percent of exhibitors would also have other companies represented in their space at the expo – and the average number of firms they’d represent was a surprisingly high three.
Nearly all exhibitors planned to have new products, too. Fifty-nine percent said they’d have between one and three, 30 percent expected to bring between four and ten new products, and two percent intended to have more than ten.
“This was a simple survey and we do not claim 100 percent accuracy but it provides a reasonable indication of what visitors can expect. They can be certain to see hundreds of companies demonstrating a huge amount of equipment, a lot of which will be newly launched,” said Burlin.
