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During an institutional investor conference in November, IGS admitted that its online game revenue has slightly declined as a result of seasonal trends. But the company has big plans for 2011 – it will launch a car-racing game, Speed Driver, in China in the fourth quarter and its revenue from gaming machines is expected to see slight growth over the last quarter.
Altogether, it plans to launch 30 games in the Chinese market in 2011, which include 15 games in the family entertainment category, eight simulation games and nine AWP games. For European and U.S. markets, IGS will release 21 high-resolution AWP games.
It still has the highest share of the gaming machines market in China (and is also the largest game provider in the Italian market, with a 30 percent share). The Chinese government was originally expected to issue more amusement establishment licences, so IGS predicted significant growth. But because of variations in provincial regulations as well as large-scale activities like the Shanghai World Expo and Guangzhou Asian Games, the government temporarily restricted the issuance of licences.
In 2011, however, there will be no such large-scale activities in China, so more licences will be issued to amusement establishments. What’s more, all provinces have reduced entertainment tax, so the Chinese market’s 2011 outlook is more promising.
