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A recent NSM announcement of its plan to provide music and jukes directly to locations has come under fire from the AMOA. This concept is similar to NSM’s earlier Jukes Direct programme from three years ago.
In its weekly newsletter, the AMOA criticised this latest attempt, saying that three years ago the direct-sales programme made little impact. The newsletter also said it is “just not a model that, long-term, holds much promise, at least domestically.”
As an organisation, the AMOA acts as a defender of the operating community. Its purpose is to condemn any business practice that damages, compromises or poses a threat to its membership’s viability.
The planned programme involves NSM charging one rate to operators for jukeboxes, but a higher fee for locations. NSM would act as the back-end music provider for those units on location, resulting in NSM functioning like an operator.
The company claims it arrived at this decision after analysing how other American businesses have deviated from their conventional roles. However, all has not gone smoothly, and NSM management concedes that there has been a significant backlash.
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