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Chances are that, especially at a time when consumers’ discretionary budgets are tight, you’re fighting for their attention and their cash with a whole range of rival suitors: not just other companies offering gaming and amusements, but the cinema, the mall, the sports centre, the Wii, the laptop, the mobile. And that makes it all the more important to gain a competitive edge.
This month, we look at one of the most powerful new ways to do that: through harnessing digital screen technology to inform, entertain and sell, the multimedia way. Introducing digital signage doesn’t change your core proposition, which of course must still be excellent, but it does provide you with another way to improve your customers’ experience and maximise revenue from each one.
Elsewhere in the magazine, we debut a new regular bowling feature, as part of our commitment to cover the full spectrum of amusement and leisure businesses. This follows the pool update we launched last month.
Afer all, your customers don’t worry too much about precisely what sector they’re spending their money with, as long as they’re getting good value and a good time. Which is why it’s increasingly important for all of us, whatever we specialise in, to be aware of what our counterparts in other corners of the leisure world are doing.
Barnaby Page, Editor
