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Namco Operations says Dead Heat, its game that combines street driving with social networking, has been the highest new entry in income charts at the locations that have deployed it.
“The school holidays in the early part of 2011 provides operators with an insight to what games are likely to be the best performers for the remainder of the year. Dead Heat offers something quite different and was certainly popular with our customers.
It delivers a host of out-of-home entertainment experiences, and crucially it allows any player to excel at every level,” said the firm’s Rob Cook.
“It was our stand-out product at both EAG and AmEx [the London and Dublin trade fairs] and has hit the ground running wherever it’s been sited. All of the signs so far are indicating a rapid return on investment for operators,” added John Crompton, sales manager for UK and Ireland.
Technological flourishes in the game include a photo avatar to personalise cars, and logging of repeat games between players to link the individuals in a social network.
