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Ads that promise free bets to consumers could breach the Advertising Standards Authority’s rules if they fail to include terms and conditions, the British advertising watchdog has warned. Out of 800 sports-betting ads that ran during last year’s World Cup in South Africa, 31 were likely to break the rules, the body said.
“In the overwhelming majority of cases advertisers continue to promote their products responsibly. However, the sector should ensure that ‘free bet’ promotions are advertised fairly. If they do not, the ASA will not hesitate to take quick and effective action to remedy this problem,” said its chief executive Guy Parker.
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