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Sega takes on ICE in UK
Published:  28 September, 2011

Sega Amusements Europe is now UK and Ireland distributor for ICE Games, the U.S. coin-op maker, replacing Namco Europe. Sega has been distributing ICE product elsewhere in Europe and in Russia for the last two years.

ICE products available from Sega include recent releases Frogger, Knock Out Punch, Treasure Quest, and The Price is Right Shell Game as well as older coin-op redemption games.

Separately, Sega Amusements in the U.S. has rebranded its sales and support operation as Play It! Amusements.



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