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Vendors will use a new coin-op area at the IAAPA European Attractions Show to preview product before formal launches at EAG in January. AMG Leisure, Bandai Namco Europe, Crown Direct, Electrocoin, Embed Playsafe, Harry Levy Amusements and Sega Amusements are among those lined up for the IAAPA event at Olympia in London toward the end of this month, hoping to get customer feedback that will enable them to make last-minute tweaks in time for EAG if necessary.
“The European Attractions Show provides a platform to display current games along with products that will become available in the coming months,” said John Brennan, commercial director at Bandai Namco. “Combining the amusements and parks industries provides a unique opportunity to showcase new products and obtain feedback.”
New products on display will include Gamewax’s Go Go Grand Prix from Electrocoin, and games from AMG Leisure. About 8000 visitors are expected at the event running 27-29 September.
