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What’s the hot game Las Vegas casinos are hoping will attract a young male clientele? Got to be the latest twist on poker, right? Wrong: try bingo. Always popular among venues catering to the local market, but absent from the Vegas Strip since the closure of the New Frontier four years ago, bingo is now returning to the gaming offer at both the Riviera and the Plaza.
Historically, it fell out of favour thanks to a combination of low revenue and high floor-space requirements. At the Riviera, for example, it will occupy 6000 square feet in a former meeting room that was unused most of the time.
But it “has changed over the years”, the Riviera’s bingo room manager Bobby Taylor was quoted as saying. “It is no longer just a loss leader.”
Players are younger than they used to be for big games like the $200,000 jackpot bingo that the Riviera will offer every quarter – although “younger” still often means 45 to 55 – and more men are playing, putting paid to the stereotype of the not-so-young lady in hair curlers.
Many bingo enthusiasts also patronise slots, meaning that besides providing a revenue stream in its own right, the game can be used to attract players who then spend in other parts of the casino too.
At the Riviera, recently emerged from Chapter 11 bankruptcy protection, it’s part of a relaunch across the casino’s entire business that has also involved an overhaul of the food offer and sportsbook as well as new slots. The Plaza, meanwhile, is turning to bingo with the incorporation of PlayLV, formerly at Las Vegas Club.
