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Rank suffers in Spain
Published:  29 November, 2011

Changing patterns in customer visits, the Spanish smoking ban, and the increasing popularity of mobile gaming have all helped to shape the fortunes of The Rank Group this year. In the 42 weeks to 16 October, Grosvenor Casinos revenue rose three percent although it has lately been suffering from a lower win margin, which has hit revenue even while customer visits have risen.

Mecca Bingo was up one percent. Here, conversely, a slightly higher spend per visit has helped to offset declining customer numbers.

In Spain, Top Rank Espańa has felt severely the effects of the country’s dire economic situation as well as the smoking ban. Total revenue was down by 19 percent.

However, insisted the company, “while management’s focus is on stabilisation, the Spanish gaming market offers long-term opportunities for Rank”. For example, it has embarked upon a modernisation programme that has recently included the relaunch of a Madrid club.

Rank Interactive revenue was up 23 percent thanks in part to the strong performance of mobile, which now accounts for six percent of the interactive division’s revenue.

For The Rank Group as a whole, revenue in the 42-week period climbed three percent.







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